Photoshop upgrade no longer possible

Started Mar 29, 2013 | Discussions thread
Marty4650 Forum Pro • Posts: 14,636
This could be a marketing blunder

On paper... it sounds great for Adobe. Rent a program rather than sell it.

If people are willing to pay $20 per month, that means $240 per year for every user! This could literally bring in billions for Adobe.

The only problem with this is people may not be willing to pay this much.

Photoshop is a mature product, and each upgrade just gives you a few more features you probably don't really need. Rather than upgrading, Adobe's customers might just hang on to CS4 or CS5 for another ten years. Or, they just might discover other programs that are much cheaper and work well enough for their needs. Raising pricing this high actually forces your customers to take a good look at your competition. The net result could be a LOSS of revenue, and not a gain.

This has already happened to Microsoft Office. Many people are still hanging on to Office 2003, skipping the upgrades in 2007, 2010 and 2013, because the improvements are relatively minor and unnecessary. Even large corporate users are skipping upgrades, because the cost/benefit ratio just isn't there.

Adobe is nuts if they think people need an annual... much less a monthly... upgrade for a product that worked sufficiently well 20 years ago. The truth is... probably less than 5% of their customers actually use most of the new features.

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