Olympus photo division losses double

Started Mar 11, 2013 | Discussions thread
alatchin Senior Member • Posts: 1,055
Just to build on this, this is what Olympus has said, this year.

The future of Four Thirds

Building on the promise Olympus has made about continuing to support Four Thirds users, Terada suggests the wait may nearly be over: 'Direction-wise, we'd like to produce products for Four Thirds and Micro Four Thirds within this year. Because we have to provide a product for users with SHG and HG lenses. And there are people using E400, 500 and 600-series DSLRs, we have to provide products for them to keep enjoying their photography.'

'For those users AF speed is important and a suitable finder is necessary. And also it needs to be the right size - the benefit of Micro Four Thirds and Four Thirds is compact size. We have to provide those things to benefit those users. One of the benefits of DSLR is continuous autofocus. In this respect, we have to promise total AF performance in future.'

They can be confident about image quality, he says: ''They already know image quality from the OM-D. Four Thirds and Micro Four Thirds sensors are the same size, so they can imagine that.'

THEN, when your article became big news and the chest beating began about "the end" Olympus quickly said this:

Olympus is denying reports that it is ceasing its production of DSLR cameras. In its official statementOlympus says there is no truth to these reports and the company will continue to offer DSLR cameras alongside its popular mirrorless camera range. The reports came as Olympus promised 'extensive business restructuring' in its imaging division, above and beyond the downsizing already taking place as part of its 'medium term vision.' The company announced that it expects its camera business to lose around ¥16 billion (~$170 million) in this financial year - double its forecasts.

In our recent interview with Olympus' Toshi Terada, Manager, Product Planning SLR products, had confirmed the company's commitment to its existing DSLR owners stating, 'There are people using E-400, 500 and 600-series DSLRs, we have to provide products for them to keep enjoying their photography.'

WHILE the official statement is a bit garbled by Google, it seems they want people to know they are doing something. The specific mention of smaller cameras leads me to believe they may have something up their sleeve. Either the 1 body will be smaller, cheaper but very capable (ALA OMD) or they will produce 2.

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“You don’t take a photograph, you make it.” -Ansel Adams

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