Nikon's pricing is pretty smart

Started Mar 6, 2013 | Discussions thread
clarnibass Senior Member • Posts: 2,024
Re: Nikon's pricing is pretty smart

hypercore360 wrote:

Business is not interested in what is "good for the consumer"... where do you get that sort of pie-in-the-sky nonsense. Business is there to make profit.

You're right and I'm pretty sure at least 99.9% of businesses operate this way. However, I'm also a type of business, and I don't charge the highest price that would allow me the most profit. Instead I charge what I think is a fair price to customers that allows me to live my modest life.

So as far as philosophy and approach, I definitely wouldn't operate in the same way as described in the OP. However, I have no idea whether needs to sell the lens at this price to afford making it. Maybe they do? I'm guessing they can afford to sell it for a lower price, but that's just a guess.

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