Olympus E-7 follow up, time to market and other choices

Started Mar 1, 2013 | Discussions thread
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Raist3d OP Forum Pro • Posts: 35,710
Re: To make the record clear,

Craig from Nevada wrote:


I am saying that I don't know. I guess there have been more rumors of late, but the fact is I have no idea why Olympus would produce such a camera in this market. For all practical purposes they let go of this market. The only think they have produced since E-5 were the adapters for micro camera. The rational side of me doesn't see why they are doing this.

From a business stand point you can consider it a marketing investment in the brand. If they show support for the remainder 4/3rd owner and not abandon, it strengthens the brand. If they can do so with minimum R&D and cash spend, then it's worth it.

Also a way to get the remaining stock of 4/3rd lenses out.

But as I noted the Four Thirds world is not the most rational place in the universe.

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Raist3d/Ricardo (Photographer, software dev.)- I photograph black cats in coal mines at night...
“The further a society drifts from truth the more it will hate those who speak it.” - George Orwell

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