DPR review review

Started Mar 1, 2013 | Discussions thread
Richard Butler
Richard Butler dpreview Admin • Posts: 2,817
Re: Fuji's got one thing right — they guessed well our mindset.

Zvonimir Tosic wrote:

Fuji's marketing and approach in delivering their entire X series is tailored exactly for nostalgic western mindset. In limelight of bad news and bad economy around the globe, they bring in a breath of the good ol' past. You buy their camera as an idea — it looks like retro, so part of your mind insists it must be proven because in our mind retro means "polished and works like a clockwork". Good olde times.

But in fact when you buy a camera itself, you get a product that is hardly ready for market. Fuji ha a few lenses made for contrast detection, for example, and that is a plus, but Fuji has zero bodies that work well with them. However, you believe that with all the future improvements it will eventually be as what's supposed to be.

In the meantime, you compensate with your own emotional input and your belief.

Same goes for reviews. They are hardly objective because of the same emotional flaws. When concluding a final judgement, to humans it's never a factual exercise, but emotional, and must echo our convictions and must 'feel right'.

All reviews are subjective, by their very nature. Our reviewing method tries to be as objective as possible, but as soon as we draw a conclusion, it's impossible not to be subjective. And, specifically, the award (or lack of one) at the end of the review is intended as the reviewer's opinion. In the meantime, we try to set out the objective facts on which we based our conclusion, to allow you to draw your own.

And that's not a flaw, because buying, owning and using a camera is also an emotional experience (how else would you explain the owners of one brand feeling slighted because a different camera scored better than theirs?).

Your statement that Fuji doesn't have bodies that work well with the lenses is a nonsense.

Richard - dpreview.com

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