DPR review review

Started Mar 1, 2013 | Discussions thread
Zvonimir Tosic
Zvonimir Tosic Veteran Member • Posts: 3,233
Fuji's got one thing right — they guessed well our mindset.

Fuji's marketing and approach in delivering their entire X series is tailored exactly for nostalgic western mindset. In limelight of bad news and bad economy around the globe, they bring in a breath of the good ol' past. You buy their camera as an idea — it looks like retro, so part of your mind insists it must be proven because in our mind retro means "polished and works like a clockwork". Good olde times.

But in fact when you buy a camera itself, you get a product that is hardly ready for market. Fuji ha a few lenses made for contrast detection, for example, and that is a plus, but Fuji has zero bodies that work well with them. However, you believe that with all the future improvements it will eventually be as what's supposed to be.

In the meantime, you compensate with your own emotional input and your belief.

Same goes for reviews. They are hardly objective because of the same emotional flaws. When concluding a final judgement, to humans it's never a factual exercise, but emotional, and must echo our convictions and must 'feel right'.

K-01 from Pentax is a total turn-off for the gatekeepers of such a photography mindset because it's the totally opposite of anything retro. But that's why we have an MX-1 as a clear, and quite sarcastic answer from Pentax ..

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Zvonimir Tosic
“A portrait is not made in the camera, but on either side of it.”
— Edward Steichen

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