Why no savings on 7100 kit?

Started Feb 25, 2013 | Questions thread
jfriend00 Forum Pro • Posts: 11,355
Re: Why no savings on 7100 kit?

The bundled kits with good savings in the kit more typically come some time after the launch when Nikon is trying to move more cameras than would normally sell.  This is exactly what happened with the D600 kit in Dec/Jan.  This tends to maximize revenue because the first cameras are sold at a higher avg price to the people that aren't super price sensitive and just want the new camera and then later, when that initial demand has been filled, they can offer some better deal discounts with a bundled lens.

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