Why is the new 50/1.4 three times more expensive than the old one?

Started Feb 20, 2013 | Discussions thread
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cgarrard Forum Pro • Posts: 15,190
Re: Quite simple, really............

Stv wrote:

It's a three way cash grab with many fingers in the profit pie.

100% markup to Carl Zeiss for design/license

100% markup for sub-contractor manufacturer/assembler

100% markup for SONY the marketer/seller

........ and a pittance for the retailer, I'm sure.


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Yup. Too bad its' not an f/1.2, for that price it ought to be.

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