Why is the new 50/1.4 three times more expensive than the old one?

Started Feb 20, 2013 | Discussions thread
Stv Veteran Member • Posts: 3,534
Quite simple, really............

It's a three way cash grab with many fingers in the profit pie.

100% markup to Carl Zeiss for design/license

100% markup for sub-contractor manufacturer/assembler

100% markup for SONY the marketer/seller

........ and a pittance for the retailer, I'm sure.


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