Why is the new 50/1.4 three times more expensive than the old one?

Started Feb 20, 2013 | Discussions thread
headfirst Contributing Member • Posts: 670
Re: Why is the new 35/1.4 three times more expensive than the old one?

what new 35/1.4?

If you meant 50/1.4 then it's a 30 year newer design with R&D costs at 201x prices not 198x ones (in fact the development costs on the old one will have been recovered/written off years ago), it's SSM & yes, Zeiss licencing costs. & they won't be anticipating selling as many so R&D has to be recovered on a smaller no. of lenses.

 headfirst's gear list:headfirst's gear list
Konica Minolta Maxxum 7D Sony Alpha DSLR-A200 Sony Alpha DSLR-A700 Sony Alpha DSLR-A580 Sony SLT-A77 +8 more
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