From the Olympus Website--A little better translation than DPReview

Started Feb 14, 2013 | Discussions thread
John King
John King Forum Pro • Posts: 14,941
Re: ?!?! I agree with you description of thinking

rovingtim wrote:

alatchin wrote:

rovingtim wrote:

3) rebooting 43rds would give them 2 fields of cameras that almost intersect.

... and twice the development costs, and twice the advertising costs, and twice the supply costs ...

You can believe this point Tim. How, with shared processing, electronics, shutter mechanism, sensor, sensor stabilization and add on features could the AF, and optical Viewfinder mean twice anything... To me you are just trying to perpetuate your position.

I understand why you are saying this. However, consider:

Most of the major development costs are there, they have an excellent OVF ready to go... so question is, have they been working on a traditional PDAF system, or have they been working on the on sensor PDAF... or both?

This implies it cost Olympus almost nothing to develop the EM-5. Sensor by Sony, shutter already developed, CDAF well developed, no mirror box, EVF already developed ...

Is this maybe just the tiniest exaggeration on your part? Or was it something else entirely?

How on earth are they losing money then?

Do you have the slightest idea of how any business works, Tim?

Do you understand about:
Carry forward losses?
Exceptional items (write downs)?
Provision accounts?
Amortisation of sunk costs?
Criminal fraud by the Board of Directors?
Job costing, and cost accounting generally?
The distinction between fixed and variable costs?
The distinction between a trading profit (loss) and an overall profit (loss)?
How to determine whether a particular expenditure item should be included as Cost of Goods Sold; or should be classified under Expenses?

etc, etc, etc, etc ...

Just asking, because it appears from what you have said here in this thread that you do not understand any of these things. Either that, or ...

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Regards, john from Melbourne, Australia.
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