From the Olympus Website--A little better translation than DPReview

Started Feb 14, 2013 | Discussions thread
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rovingtim Veteran Member • Posts: 8,628
?!?! I agree with you description of thinking

Rriley wrote:

rovingtim wrote:

I'm not sure how the camera division could justify the release of a new 4/3rds body unless its a game changer.

weird thinking on so many levels

1) it isnt SLRs that got them into the current mess, its m43

Really? How so?

2) theyre in the business of selling cameras, no cameras - means no business

They have released many cameras. It's just that none of them are 4/3rds.

3) rebooting 43rds would give them 2 fields of cameras that almost intersect.

... and twice the development costs, and twice the advertising costs, and twice the supply costs ...

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