What has happened to Nikon?

Started Feb 14, 2013 | Discussions thread
yray Senior Member • Posts: 1,739
Re: What has happened to Nikon?

Klindar wrote:

Both Nikon and Canon are saying (if not by word, then deed) that the future of DSLRs and high end photography is FX. DX and APS-C will fall under the onslaught of mirrorless and toy cameras. Nikon's strategy seems to lie in pushing down the price of FX so as to bail out the serious photographers still hanging onto DX.

Much of what you're saying is well informed and hard to argue with. However, the comment about DX misses the point. Many people shooting high end DX. i.e D300/s, are doing it not because they couldn't afford FX before D600 came along, but because these cameras are uniquely suitable for many sports and wildlife environments. However, one does get an impression that Nikon might have misinterpreted the popularity of the high end DX the same way you did. It is certainly possible that we'll see a high end mirrorless one day which will fill this niche, but I don't think we're there yet. In addition, people who invested a great deal into long fast glass are not likely to be interested in mirrorless unless Nikon devises some ways to ensure full mount compatibility.

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