The death of Sony on the high street

Started Feb 4, 2013 | Discussions thread
Mr_Cynical Regular Member • Posts: 294
Re: The death of Sony on the high street

El Matadurr wrote:

If brick-and-mortar stores don't adapt to online price structures, they are sure to have a hard time. That said, there is only so low they can go, costs like upkeep have to be taken into consideration. Online stores don't have to maintain a storefront.

But that much of a price difference...geeze man, they're pricing themselves out of business if that's consistent with their other products in-store.

Here in the UK, SRS Microsystems compete on price with Amazon (etc.) despite the fact that they have a shop (in Watford) and the associated costs. In the US, both Adorama and B+H have enormous retail stores in one of the most expensive cities on earth, yet they too manage to compete with 'online-only'. Consumers have been letting bricks and mortar rip-off merchants away with the 'store running costs' excuse for far too long.

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