Started Feb 1, 2013 | Discussions thread
mmmmmmmm Senior Member • Posts: 2,666
Educating customers is VERY important!

Quality sells!  Do you, as a photographer show well framed, large wall pictures?  Do you show well made and well laid out wedding albums?  A photographer cannot sell what the customer cannot see.  Do you as a photographer have a designated place in your studio to sell?

Unfortunately too many photographers today have no idea how to sell their work.  Many photographers will go to a photographic seminar but will not spend one dime on a marketing program.  This is one reason today why the portrait industry today is being taken over by women.  They want and now how to relate to customers and how to sell their work.

The "lame" reason I hear today is that no one is selling prints or that customers only want discs of their pictures.  It is really hard to put a price on a file because all files are the same. How do you price a well made print in a custom frame so most photographers don't want to take the time to sell, they just want to "post" on the internet and how someone orders a print.  This is a terrible way to run a business.

We tell our clients that are interested in discs only how they plan on using their files.  Do you(customer) know how easy it is for the disc to get scratched or how easy a file can become corrupted?  How long will you keep them on your computer?  Do you know that computers WILL fail someday and you will lose your files?  These are just a few questions we ask our customers.  Learn to sell products besides files or go out of business.  This is what is happening to so many photographers today.


David Miller

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