OK, the Canon CEO spills the beans.

Started Feb 1, 2013 | Discussions thread
Stephan Def Regular Member • Posts: 451
Re: ... what about the higher total cost of ownership for Fullframe

TCO is much higher for fullframe, what enthusiast hobbyist, that has maybe a family to support, is going to be able to justify those kind of prices? Even if you are a single urban professional in the upper income segment, you are going to think at least twice before blowing that kind of money on just a hobby.

I was considering Fullframe, but calculate as I would I was always ending up at 3500€ for the starter package. That is way to much, and I just walked away from it.

Edit: shortened title.

 Stephan Def's gear list:Stephan Def's gear list
Sony Alpha DSLR-A200 Nikon D5100 Nikon AF-S DX Nikkor 55-200mm f/4-5.6G VR Nikon AF-S DX Nikkor 18-55mm f/3.5-5.6G VR Sigma 17-50mm F2.8 EX DC OS HSM
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