Canon G2X

Started Jan 14, 2013 | Discussions thread
Sean Nelson
Sean Nelson Forum Pro • Posts: 12,829
Re: Getting it right by innovation and keeping up with the times

rwbaron wrote:

Where IQ and getting the shot are paramount I still see an overwhelming number of Canon cameras being used.

Back in the mainframe days of the IT industry we used to have a saying: "Nobody ever got fired for buying IBM".   IBM had an incredibly solid reputation and it dominated the industry.

But technology changed and IBM didn't innovate fast enough.   There are some signs that this is now happening to Canon.  Products like the G1X and EOS-M show that they're trying, but the competition is outmaneuvering them with smaller-sensor cameras that seem to be more popular. They had a brief moment in the spotlight with pro DSLR video, but they've now been eclipsed by all kinds of competition.

I see a lot of parallels with the downsizing from mainframes that occurred in the computer industry a few decades ago and the similar trend with mobile devices today.  Back in the 1980's when personal computers were ascendant, the big established companies like IBM and Digital Equipment never took them seriously enough.  They survived on momentum into the 1990's but by the new millennium they had either succumbed or got shuffled into niches.  They never believed that "personal" computers could do the work that mainframe and minicomputers could - but they were wrong.

Canon is still at the top of the heap and they still have time to adjust - but things are moving quickly and if they're not nimble enough then they're going to get themselves into trouble.   The history of technology is littered with once-dominant companies that couldn't keep up.  "Nobody ever got fired for buying Canon" is still valid today, but it won't be if they let the gap grow too large.

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