Nikon tacky advertising in canada

Started Jan 10, 2013 | Discussions thread
illy Forum Pro • Posts: 12,160
Re: Nikon tacky advertising in canada

jim stirling wrote:

Jon Stock wrote:

There was a 4 page insert in Canadian newspapers this week. They spent money on heavy paper and full color advertising but their marketing was tacky. In large print on the cover:



Who needs talent or artistic ability when you have Visa? LOL

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I am pretty sure all companies have one purpose namely to make money , which Nikon seem to have done better than their rivals recently. Pretty much all ad talk is banal especially if you are not interested in the product. do you think Olympus,s "beginning of the new" is really any better, or any of the other numerous marketing talk. Picking out one company for special mockery is more a sign of your particular biases , firmly demonstrated by youdidntdidyous reaction to the mere mention of the Nikon 1 ,it's almost a pavlovian reaction with him. In fact the reaction by some here to the Nikon 1, which has been a money maker for Nikon says it all .On one hand you have folk saying sensor size doesn't matter whining about FF users complaining about the "tiny" mFT sensor, then the Nikon gets attacked it's sensor is too small .The fact that you are posting attacking the branding and marketing talk of a company shows just how much people identify with products, as you seem to take it as a personal insult


The fact many have seen Nikon advertising and can tell you what it contains shows you the advertising is memorable. I quite like the Panasonic camera advertising approach as it encourages you to go to their website and check out images from the ad itself.

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The time you enjoy wasting is not wasted time.

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