A breather and Perspective ( A bit OT )

Started Dec 22, 2012 | Discussions thread
Rriley Forum Pro • Posts: 21,846
Re: If I was the nww Olympus CEO

Butchy wrote:

I think the group of Oly 4/3 diehards is too small to have influence. I do feel abandoned by Oly but in fact I think it was the market (users), which abandoned Olympus (I do not blame the market of course). If the sales were on the adequate level (enough to make the profit) they would probably keep on the production.

purely a matter of up-to-date available product
E400, 410, 420, 450 prove they could do small with an SLR, 'if' thats important
Sony proved they could make a better more useful sensor
relax the telecentric requirement (purely political) and they could have had fast primes

so what would be the difference?
they would have began with a 19 lens advantage over mFT
and they might not have lost Sigma as a supplier
they wouldn't have been hunting around for alternatives to pdAF, and all that costs

they have had opportunities to make 43rds all it could be and ditched

They will eventually release a hybrid camera (no question) and officially say it is fully supporting SHG lenses (this is their way to fix the loyalty issue). Whether it would be to your and mine satisfaction or not, it doesn’t really matter, marketing wise they will be done. Most 43 users will be more than happy, as they already are quite happy with OMD (many are saying SHG’s are not a problem on OMD).

I will be very, very surprised if they release 43 camera. In fact I will be less surprised if they start FF system. They may do it just to have a pro equipment producer image and the FF lenses they will probably produce for Sony anyway.

My strategy for now is:

- do not buy any new/used Olympus lenses no matter how tempting is the price

- continue slow research on Canikon – find out what I really need

- no decision before middle 2013 (probably in the end of 2013)

- shoot like hell with the current equipment.

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