Is Sony on your side??? Locked

Started Dec 22, 2012 | Discussions thread
This thread is locked.
cyainparadise Veteran Member • Posts: 5,577
Sony also has to buy from...Sony

wrz wrote:

vista77 wrote:

great said Ma55l

have to be an system idiot to buy A99 right now!

for god sake! SLT with no prism finder and mirror without all that mechanical things is low cost product in this market!

And it is Sony sensor! Nikon has to buy it ... from Sony Sony sells this sensor to Nikon for few times less than it charges own customers for it.

Companies like Sony, compartmentalize the separate parts of the company so each part is responsible for their own profit and loss. The part of Sony that makes the sensors isn't the same as the part that makes the cameras. I think it is Sony's Component Solutions Business Division (CSBD) that makes and sells the imaging sensor. CSBD treats the Sony Imaging Division, which makes the cameras, the same as they do Nikon. Their pricing would the same to both companies for the same. And, if Sony CSBD has a quantity discount, it could be possible that Sony Imaging Division is actually paying more than Nikon would, as Nikon buys a larger quantity of sensors..

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