Why has the E-M5 OM-D got 2 names?

Started Dec 2, 2012 | Discussions thread
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george4908 Regular Member • Posts: 205
Re: Why has the E-M5 OM-D got 2 names?

I think just calling this first edition the OM-5 would have made the most sense and been the most elegant, followed by OM-6, etc., but I guarantee you the boys in marketing were insistent that it needed the "D" in there so people would know it is digital, and an "E" so people would know it's electronic.  Hence the fruit salad of a name.  Committees, what are ya gonna do?

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