Olympus returns to profit

Started Nov 12, 2012 | Discussions thread
MatijaK Regular Member • Posts: 237
Re: Olympus returns to profit

"The camera business made a loss as a result of the strong yen and popularity of camera-equipped smartphones."

Nothing new under the sun. The same thing is happening now as it did several years ago - the camera division cannot make any money for as long as they are pumping out dozens and dozens of new compact cameras and ultrazooms every year in multiple product lines.

Quite sad, really - 4/3 was profitable (and could have been a lot more profitable with a couple more lenses and better CAF), as is m4/3, but the camera division as a whole is still losing money due to abysmal business strategies. As they say, those who don't understand history are doomed to repeat it, so I fully expect Olympus to go FF or Nano Four Thirds. In 2015-2016 we'll still be reading about how the camera division is losing money...

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