Think 12-35mm is expensive? Look at Canon 24-70mm F4..

Started Nov 9, 2012 | Discussions thread
Optical1 Senior Member • Posts: 1,096

sigala1 wrote:

ntsan wrote:

RRP price $1499 for an F4 lens..

and 35mm F2 for $849

compare to $1299 (or $1099 with special) and $499 for equivalent lens M43 is really a bargain!

It behaves like an f/2.0 lens on an m43 camera.

And it has much bigger glass elements so is a lot more expensive to manufacture.

My guess is that Panasonic has a much greater marginal profit on the 12-35 than Canon does on the f/4 L zoom.

It behaves exactly the same on a m43 camera.  It is an f4 lens on any camera it is mounted on.  The only difference is the size of the image circle on a different mount.

I'll agree that Panny likely have a higher profit margin on the 12-35 in terms of material cost, but they probably don't have the production scale to capitalize on it.

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