Nikon EX system: Any chance?

Started Nov 2, 2012 | Discussions thread
OP WalterF Regular Member • Posts: 216
Re: None

sjgcit wrote:

> But we are speaking of 10-12 lenses. Nikon can afford that.

I can see you've never been involved in R&D. No company spends money without a plan for an ROI. Well, companies do, but they usually go bankrupt quite quickly.

Like any business Nikon has finite resources - e.g. manufacturing plants. Where precisely do they make the new systems ? What part of their existing product line do they stop making ( and hence making an ROI on ) while they make the new system ?

That's just the tip of a very complex iceberg.

How long does retooling take to switch production between product lines ?

How much of each product do you make ?

Do you expect enough ROI to justify expensive new production facilities ?

How much do you spend on marketing ? How do you spend it ?

Who is going to buy it ?

Will it affect existing sales on existing lines ?

No-one starts R&D on a new product line until they've already answered all those questions. No-one still in business anyway.

And it costs a lot of time, resources and money to answer those questions. And you haven't even got beyond a clay mockup of the shape yet.

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Companies have to think in scenarios.

Do you assume that Nikon can survive as a camera maker with the F-mount and 1 systems? Or is the trend towards mirrorless APS systems too bold?


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