What don´t you like about Einstein E640?

Started Sep 7, 2012 | Discussions thread
goodlucksdk Regular Member • Posts: 404
Re: I don't like the name

69chevy wrote:

Hugowolf wrote:

goodlucksdk wrote:

Einstein just sounds weird to me. Albert Einstein was a Physicist not a photographer. I don't see what his name has to do with studio lights...

Buff originally was to put out two light lines, a more professional line called Max, and the Einsteins. The Max was continually delayed and never came to fruition.

The name is terrible, I think it is a juvenile aim at Elinchrom: the E, the Swiss thing, etc.

Brian A

I thought it was because the lights were "smart".

Yep I agree that was most likely the purpose, but as Margret Thatcher said: "If you have to say you are, then you aren't".

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