Good News or Bad (Article on Sony/Nex by Thom Hogan on )

Started Oct 28, 2012 | Discussions thread
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Philnw2 Senior Member • Posts: 2,510
Good News or Bad (Article on Sony/Nex by Thom Hogan on )


Rumors have been brewing out of Sony for awhile now that they will OEM lenses from other companies rather than produce them all themselves. Reducing their lens production capacity seems to be a signal that the rumor might be true. By OEM, we're not referring to things like the Zeiss 24mm, which may be a Zeiss design but is a Sony manufactured lens; we're talking about lenses completely produced by other companies that Sony then stamps their name on. Tamron, partly owned by Sony, is the usual company mentioned in this context. The recent investment in Olympus also opens up the possibility that we may see Zuiko glass with the Sony name on it some day.

The good news is that Sony is clearly moving forward on reducing cost structures and trying to return their consumer goods businesses to profitability. The bad news is that this cost cutting is hitting the imaging group fairly directly now. There will be impacts on the product lines. The only question is what those impacts will be.

Note that the Alpha line hasn't made a dent in the Canon/Nikon duopoly in DSLRs. Likewise, Sony compact cameras are on the decline (Nikon's aren't). The one bright spot in Sony's imaging lineup is NEX, which is one reason why so many of the Sony Imaging announcements, both still and video, are about NEX.


I think this is good news in that Sony is tackling their financial issues head-on.  Its also good news that NEX is doing so well (but we all knew that anyway :-)).  As to the Alpha line, I don't think Thom's comments are specific enough to be of any interest, e.g. is Sony making headway in market share or not - not addressed by his comments.


Phil B
Nex 5n, Pentax K5D

 Philnw2's gear list:Philnw2's gear list
Sony Alpha a7R II Canon EF 85mm f/1.8 USM Sony FE 55mm F1.8 Sony FE 70-200 F4 Sony FE 28mm F2 +3 more
Pentax K-5
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