Is Canon out of touch ?

Started Oct 24, 2012 | Discussions thread
Tazz93 Senior Member • Posts: 1,987
Your only supporting my arguement...

zlatko wrote:

Tazz93 wrote:

No, these are not the only Pros that truly matter to Canon. They have a marketing value, yes, but that is because they are respected users who either through their work or through their ability to communicate at seminars, etc., have a value to Canon.

True, any working professional has a value to Canon, a dollar value (considering the average working professional spends about $5,000-10,000 in gear). But do they have an development value to Canon? Are they valued beyond the complaints they post up, i.e. 1DIII's AF? Sadly, about the only time its noticable they are listening is when something is broken.

Now, granted yes... Canon has to consider its clients to some extent, and yes if you are gonna listen to anybody it would have to be those that have the most in depth knowledge, i.e. the working professional. But if you take a step back and look at the picture, you'll see that something other than the working professional is driving the R&D or feature set decisions.

Point and shoot features like articulated LCD's, Live view, movie modes, GPS, WiFi, and touch screens - all have been accepted because there is some value to them, but most professionals would have rather seen R&D put into ISO performance, dynamic range, AE/AF performance, resolution, durability, weight mitigation, etc.. These are all core photography values that make the professional's job easier, and yes they are coming, but only because the competition brings them out first.

So if you ask me who they are really listening to, I can't say the professional client base with a straight face. But I have noticed, they do go out of their way not to anger the professional client base either. Go figure.

Your negativity is misplaced. I happen to know of one prominent professional photographer who has given Canon regular input on products since the 1990's. And there are others, among them Canon Explorers of Light and Ambassadors. Some of their requests have resulted in specific products that didn't exist before; other input was incorporated in improvements to existing products and in firmware updates. Many of the products we use today are the result of such input and collaboration over many years.

The fact is that Canon is really listening to professional photographers across a range of fields of photography, and there are many products, technologies and features to evidence such listening. That is why, for example, the 5DIII added a series of specific improvements requested by professional photographers, and why the 24-70/2.8II lens was built with better image quality and a more durable design. And that is why Canon introduced the radio-controlled flash system built into the 600EX.

However, some the posters on this forum don't know the facts. Instead, they freely make up and post a regular stream of imagined negativity about the company's methods and products.

Step back and take a look at the examples you gave, 24-70L II and Radio controlled flash systems, updates both come due to the beating on the nose the company has taken from its users. Errors/choices in the original designs caused the need to update. Not to take too much away from pretty spectacular products like the original 24-70L,  but it was obviously lacking in a few categories which is why they decided to step in and change certain flaws or design issues (namely, the reverse zooming and edge performance). At the price point they were asking, the buyer had to overlook the issues and accept the product as a whole in the past. Many did this, but the question is - should they have been asked to do this? When you pay top dollar for a product the expectation is you are getting what you pay for and I would estimate they got 75-80% of what they paid for.

In the case of the radio controlled flash, this is something that has been complained about for nearly as long as its been around. While the competition has been doing this for 5-6 years natively through the bodies. Again a case where Canon missed the boat (read in - Out of Touch) on what people really wanted. I know there are reasons they chose to hold back the feature (even now with no body integrated control even on the horizon), but I feel decisions like this push them further out of touch. There are too many optically controlled units out there (I have 3) because that was all Canon offered.  Now the idea of replacing all of the optical units with radio units just seems idiotic for users like myself. Spending an additional $1,800+ in flashes only assists in alienating Canon from me further. To Canon's defense they do make some awesome products and I'm, personally, not at a cross-road as far as brand loyalty is concerned. But you have to ask yourself how much of this 'sandbagging' features and ideas can you fiscally accept before saying enough is enough.  I am saying it point blank, this product design methodolgy is not the way to go in the long run. They will make a quick buck on the re-purchases, but it doesn't take long to realize you've been had (more refering to the radio controlled flashes).

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