Why would you want to sell the Kodak P880?

Started Sep 23, 2012 | Discussions thread
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SW Anderson Regular Member • Posts: 162
Re: Why would you want to sell the Kodak P880?

Kodak should have developed and moved forward with new designs based on the P-880's charms and strengths. Instead, the company chose to flood the market with parallel lines of low-end, mass-market snapshot digicams. That might've been a brilliant strategy except for a few little things like Sony, Samsung, Panasonic, Nikon and Fuji.

For some reason, camera makers choose to be what economists refer to as "perfect competitors," each vying for a bigger piece of every market segment. There's a lot to be said for picking a segment where competition is limited and a particular company can excel. Then, that company can apply the strategy known as "hit 'em where they ain't." Done right, the company can then draw customers to that market segment from others — a la the iPad.

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