Hasselblad and Photokina?

Started Aug 9, 2012 | Discussions thread
Documensony Senior Member • Posts: 1,171
Re: Sometimes, I wish...

Joseph S Wisniewski wrote:

Joseph S Wisniewski wrote:

DanTHEME wrote:

Any hints what Hasselblad is up to at Photokina?

They sent out elaborate press invitations -- anyone any clue?

If I had to guess, I'd say that it's going to be some sort of "brand management" exercise, putting the Blad name on some P&S or small mirrorless equipment, possibly a Fuji X system. The new owners did go on about leveraging the name and entering new markets.

Sometimes, I almost wish I weren't right about stuff l Ike this so often.

I saw the "Lunar" and just felt sick inside. What a horrible way for a once-proud company to die.

Sale of their medium format assets to Phase One would not surprise me in the least.

And I can see that coming closer and closer.

Worse than I ever imagined. Reminds of some of the crazy stuff that happened to the Rollei brand over the years. But worse.

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