Nikon Marketing Problems

Started Sep 13, 2012 | Discussions thread
Mako2011 Forum Pro • Posts: 24,300

KRR wrote:

Per your request, here are some marketing SNAFUs:

1. Nikon full-line catalog shows only 2 pages for their wonderful film camera line.

Only takes that much room

2. Nikon no longer updates their scanner software and parts support is lacking.

Getting out of scanner business

3. Nikon sells high-end SLRs at Best Buy which hurts family-owned camera shops that offer solid sales support and accessories. Nikon screws their loyal mom & pop dealers.

Canon too and all the others

4. Nikon hired a teen idol to promote their cheap girly cameras, even though that segment is using their cell phone as a party pix camera. Teenaged girls are killing photography as an artform.

But a great marketing decision...sales really jumped

5. Nikon product design department is playing it safe with too many models offering too many features to satisfy their short-sighted,make-the-month dealers. The entire industry has been dumbed down, just like what happened to the US TV industry when manufacturers committed suicide with black plastic cabinets making TVs a commodity. Circuit City won the price battle but lost the war. Just like RCA, Zenith, Magnavox. Classic design-by-committee marketing.

Subjective opinion without understanding business models.

6. Nikon is playing hardball with non-authorized service centers. Ready-Fire-Aim.

About time they took control for standardization.

7. Nikon should not burden cameras with video. If they want to make porn tell them to buy a dedicated video camera from Panasonic or Sony.

Shows you have little business background. No disrespect intended

8. Finally, Nikon should not have let film be killed off by editorial and wedding photographers who need the advantages of digital. Nikon should have setup a new division to support art photographers whose needs are different. Yes, this niche market could have survived, but the corporate mindset is beancounter influenced by execs who are driven to max their bonus.

Nikon didn't do that....the photographers not buying film cameras did.

Nikon, like RCA/Magnavox/Zenith, is killing their own brand image and could be out of the camera business in 5 years. Don't is very hard to survive without a dedicated dealer base. Big box outlets can't sell high-tech. Remember Circuit City?

Then why are camera sales in general dropping with DSLR sales slightly rising?

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