What does the X stand for in product names?

Started Sep 11, 2012 | Discussions thread
Darrell Spreen Forum Pro • Posts: 10,468
A long history

zoranT wrote:

The letter X appears to have a prominent position for specific products.
What does the X stand for? What does it symbolise (if it does)?

Many years ago it was observed that several very successful products had an X in their name (Clorox, Windex, Xerox, Fed-X, etc). It also conveyed the feeling of an advanced product (xperimental?). There were even speculators who picked stocks based on whether there was an X in the name. The mystique is still there.

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