Can Pentax double its sales in one year -- the goal of its President

Started Jul 17, 2012 | Discussions thread
il_alexk Senior Member • Posts: 2,326
Re: BestBuy? They need more than that...

Jim in Hudson wrote:

I doubt that one simple step in a highly competitive market can win the "uphill battle". Even if such a step does exists, it will be matched by multiple steps from competitors not willing to lose their market share to Pentax.

"Ship to store" doesn't count. You can't find a Pentax dSLR in a Best Buy store so how is it any different than buying through an internet retailer, other than making it easier to return?

Get real cameras in real stores and you've made progress.

I guess the Best Buy managers think it should be the other way around - once a product starts selling, it will find its way to the store shelves.

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