Can Pentax double its sales in one year -- the goal of its President

Started Jul 17, 2012 | Discussions thread
Alex Sarbu Veteran Member • Posts: 9,262
Re: Can Pentax double its sales in one year -- the goal of its President

maimou wrote:
Part 1

Alex Sarbu wrote:

maimou wrote:

Alex Sarbu wrote:

maimou wrote:

Part 1
Mirrorless is growing market share fast... Pentax needs a solid mirrorless line.
K-01 and Q are just not competitive in the market place.

They can be made competitive, if necessary.

Ummm... it's necessary right now.

No, it's not.
Right now what's necessary is a (more) complete K-mount product line.

So you think Pentax will double sales by focusing on the market that has the least growth?
Excellent strategy!

They are focusing on the market on which they can grow the best.

Mirrorless are not ignored, however they're working on their own solution (which is the same good old K-mount)

Maybe your m4/3 market:

  • would not allow them a high enough revenue stream (how's Olympus doing?)

  • would be too difficult to compete in

  • it's closed to them, m4/3 being a proprietary standard

  • does not guarantee any market share for a newcomer

M4/3 has just come of age... keep watching this space...

You mean, you will spam the Pentax DSLR Talk forum with more of this lesser system? FFS...

Alex! You hurt my feelings! Spam? Ouch!

Ok... if anyone else thinks my suggestions are merely spam, I promise to stop contributing to this post.

Talks about m4/3 in the Pentax DSLR Talk forum are at least off topic.

We want Pentax to be profitable so it can still sell you K-mount, right?

Hold your horses. You were just saying Pentax should jump to m4/3 - thus helping m4/3 competing against the K-mount; how's that helping the K-mount?

A great selling feature for the K-5 and K-30 is the weather resistance.

The Olympus E-M5 is also weather resistant - and the upcoming Panasonic GH-3 is rumoured to have a weather resistant body... Pentax advantage lost.

Really? The K-30 is more affordable and not by a small margin.

You are right, the K-30 is MUCH cheaper than the Olympus E-M5.
In Hong Kong, the K-30 bodies have already been discounted to $AU640.
The same trader is selling the E-M5 body for $AU1,016.
You see? It is not always about price.

It is about price, since Pentax has the most affordable weather sealing kit.

The K-30 is MUCH cheaper, has a larger sensor and still sells less units than the E-M5.

The K-30 was barely launched out on the market and there still are supply issues; it's also sold besides the similarly priced, near EOL K-5.
Does the Olympus OM-G sell in higher quantities than both K-30 and K-5?

Yes. In Melbourne camera stores the OM-D is outselling K-5 and K-30 combined.

Melbourne? Really?

In Bucharest, the OM-D doesn't sell at all (which is about as relevant as what's happening in Melbourne).

No... sales in Melbourne and Bucharest are both relevant.

Both are irrelevant on a global scale.

If OM-D has zero sales in Bucharest as you suggest:
1. It is unavailable for sale in Bucharest; or
2. You have made a very inaccurate generalisation.

It is definitely available, and the sales are not zero but abysmal.

If it's available in Bucharest, it is selling or perhaps sold out?

I could go and buy it today, if I were to suddenly go mad.

It is not even close.

I'm declaring Pentax K-30+K-5 duo globally beat Olympus OM-G by a large margin, based on what's happening on Bucharest.

Hahaha... well done!
Of course you are right because OM-D have zero sales in Bucharest, right?

Unfortunately I can't claim Pentax is doing infinitely better (or crash with an "division by zero"error)

Alex

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