Can Pentax double its sales in one year -- the goal of its President

Started Jul 17, 2012 | Discussions thread
maimou Forum Member • Posts: 75
Re: Can Pentax double its sales in one year -- the goal of its President

Part 1

Alex Sarbu wrote:

maimou wrote:

Alex Sarbu wrote:

maimou wrote:

Part 1
Mirrorless is growing market share fast... Pentax needs a solid mirrorless line.
K-01 and Q are just not competitive in the market place.

They can be made competitive, if necessary.

Ummm... it's necessary right now.

No, it's not.
Right now what's necessary is a (more) complete K-mount product line.

So you think Pentax will double sales by focusing on the market that has the least growth?
Excellent strategy!

It is a good idea to also have a range of dSLR cameras, but this alone is not enough.

"To also have a range of dSLR cameras" - wow. So their main business and their source of income is like an after thought.

Well... the OP was asking whether Pentax could double sales... to consider the question intelligently, you have to consider the competition, right?

Consider the competition is one thing, consider giving up on your strengths and joining the competition, another.

Well, mirrorless is dSLR's primary competition for the next few years.

M4/3 seems to be the fastest mover in this market, so it is necessary to consider the M4/3 format to address the OP's question.
To simply call it a "lesser format" is short sighted.

But that's what it is.

It's still a business and it's about sales and market acceptance.

Taking a business perspective, it may be the less profitable product that is the "lesser format"?

It's funny how you're talking about "profitable"; since m4/3 companies aren't doing great.

M4/3 has just come of age... keep watching this space...

You mean, you will spam the Pentax DSLR Talk forum with more of this lesser system? FFS...

Alex! You hurt my feelings! Spam? Ouch!

Ok... if anyone else thinks my suggestions are merely spam, I promise to stop contributing to this post.

We want Pentax to be profitable so it can still sell you K-mount, right?

Hold your horses. You were just saying Pentax should jump to m4/3 - thus helping m4/3 competing against the K-mount; how's that helping the K-mount?

A great selling feature for the K-5 and K-30 is the weather resistance.

The Olympus E-M5 is also weather resistant - and the upcoming Panasonic GH-3 is rumoured to have a weather resistant body... Pentax advantage lost.

Really? The K-30 is more affordable and not by a small margin.

You are right, the K-30 is MUCH cheaper than the Olympus E-M5.
In Hong Kong, the K-30 bodies have already been discounted to $AU640.
The same trader is selling the E-M5 body for $AU1,016.
You see? It is not always about price.

It is about price, since Pentax has the most affordable weather sealing kit.

The K-30 is MUCH cheaper, has a larger sensor and still sells less units than the E-M5.

The K-30 was barely launched out on the market and there still are supply issues; it's also sold besides the similarly priced, near EOL K-5.
Does the Olympus OM-G sell in higher quantities than both K-30 and K-5?

Yes. In Melbourne camera stores the OM-D is outselling K-5 and K-30 combined.

Melbourne? Really?

In Bucharest, the OM-D doesn't sell at all (which is about as relevant as what's happening in Melbourne).

No... sales in Melbourne and Bucharest are both relevant.
If OM-D has zero sales in Bucharest as you suggest:
1. It is unavailable for sale in Bucharest; or
2. You have made a very inaccurate generalisation.

If it's available in Bucharest, it is selling or perhaps sold out?

It is not even close.

I'm declaring Pentax K-30+K-5 duo globally beat Olympus OM-G by a large margin, based on what's happening on Bucharest.

Hahaha... well done!
Of course you are right because OM-D have zero sales in Bucharest, right?

 maimou's gear list:maimou's gear list
Olympus OM-D E-M5 Olympus M.Zuiko Digital 14-42mm 1:3.5-5.6 II R
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