Can Pentax double its sales in one year -- the goal of its President

Started Jul 17, 2012 | Discussions thread
Zvonimir Tosic
Zvonimir Tosic Senior Member • Posts: 2,768
Double profits through double F

breeze_of_wind wrote:

Do you feel left out? Does this make any sense? Is wishful thinking what we expect from our camera company?

I don't feel left out because USA, then Europe and lastly Australia are very conservative camera markets, not at least ready for Pentax-like quirkiness and imaginative products. It's ways better to invest same efforts with new products somewhere else and reap much better results. The global importance of USA, (Western) Europe and Australia is fading away anyway.

In addition, one more thing that can double sales of cameras is the FF. Double F for double sales. It worked well for Canon and Nikon, so Pentax has a double proof it works.

FF is aimed towards everyone, but especially towards those conservative Western market mindset which believe it's the size that matters.

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Zvonimir Tosic

"I want to be the tripod, the light meter, the motor drive."
— Eve Arnold

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