Can Pentax double its sales in one year -- the goal of its President

Started Jul 17, 2012 | Discussions thread
maimou Forum Member • Posts: 75
Re: Can Pentax double its sales in one year -- the goal of its President

Reality check:

  • DSLRs are still growing

  • DSLRs have more potential than some point&shoots or those GXR modules

  • Pentax also have mirrorless

In terms of market share, aren't combined dSLR sales actually shrinking?

Isn't the mirrorless market share eating into dSLR market share... especially in critical markets such as Japan?

There is no doubt that Pentax make fantastic dSLR cameras - and the limited primes are renowned.

The K-5 is simply brilliant (and no doubt the replacement for the K-5 will be superb), but doubling sales in a market that is shrinking is going to be very difficult.

Yes, Pentax has mirrorless, but let's face it, they have not been market successes.
The market has spoken and it does not like the K-01 or Q.

Pentax will have to totally re-think its mirrorless strategy if it wants to double sales as this will be the growth market for the next few years.
I think the extraordinary growth of M4/3 proves this point.

I would love the see Pentax join M4/3 and release a competitor to the OM-D (I'm sure Pentax could make a really competitive body and lenses).

Alternatively, Pentax could release a "Micro K" mount mirrorless system with a sensor equivalent in size to the M4/3 sensor and a range of compact lenses to match (with an adapter to allow legacy K mount lens to be mounted with functional AF).

With a proper mirrorless strategy, Pentax could still achieve its goals.

 maimou's gear list:maimou's gear list
Olympus OM-D E-M5 Olympus M.Zuiko Digital 14-42mm 1:3.5-5.6 II R
Post (hide subjects) Posted by
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow