Can Pentax double its sales in one year -- the goal of its President

Started Jul 17, 2012 | Discussions thread
Alex Sarbu Veteran Member • Posts: 9,262
Re: Can Pentax double its sales in one year -- the goal of its President

Documensony wrote:

Nagas wrote:

I think that Pentax name can disappear after few years... [...] Seems, that Ricoh buy Pentax because of selling channels for own products, not to keep Pentax name alive.

Ricoh appears to have intentions of maintaining a camera business and so they bolted on Pentax to gain gravitas in every way - R&D, products, marketing, sales.

It would be highly unlikely, however, if Ricoh would keep using the Pentax name for more than a few years ... everything will have to be Ricoh over time.

It would be highly unlikely if they would give up using the Pentax name; since they're making efforts on strengthening it.

Camera business id very much a 'embassy'-business for Ricoh - a part of the company that exposes the brand name and its qualities to a broader public, leading the way for its business machines (the core product range within Ricoh).

Ricoh is not a "brand killer"; by the way isn't Savin still alive?

In the long run, Ricoh will not invest in a camera business that promote anything but the Ricoh brand.

I don't see any problem in using the Pentax brand. Ricoh is not Sony.

Alex

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