Is 24-70 II worth the price

Started Jul 30, 2012 | Discussions thread
biza43 Veteran Member • Posts: 8,316
Re: Incorrect

graphikal wrote:

biza43 wrote:

Objectively speaking, the price of anything is dictated by market laws: demand and supply. So if Canon demands that heavy price, it is because people will buy it.

That's not supply and demand, actually, and you have no idea how many people will buy it. Canon may set the price high to add seeming exclusivity to the new lens or to make a statement about it-- sort of a crown jewel concept. In addition, even if they're trying to charge what the market will bear, the price point at introduction would be based on a guess of theirs; the optimal price point in terms of profit for them may be different.

We can have a very good idea about how many people will buy it: all the professional press photographers using Canon EOS will buy it. All who have traded the old 70-200 f/2.8 L by the new 70-200 f/2.8 L MKII will buy it. The 24-70 f/2.8 is the bread and butter of any press photographer, so I am sure that Canon has a very good and accurate estimate on the number of this lens that they will sell.

The market for this lens is not the Dpreview posters (albeit there must be a few rich ones who will buy it), the market for this lens are the professional photographers. If you are a pro and use EOS, you will be in Canon's CPS database, so again, they will have a pretty good estimate of the number of potential buyers.

As for the price, everybody here complains, but this lens will sell like hot cakes in the pro market.
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