Is 24-70 II worth the price

Started Jul 30, 2012 | Discussions thread
graphikal Senior Member • Posts: 2,783
Incorrect

biza43 wrote:

Objectively speaking, the price of anything is dictated by market laws: demand and supply. So if Canon demands that heavy price, it is because people will buy it.

That's not supply and demand, actually, and you have no idea how many people will buy it. Canon may set the price high to add seeming exclusivity to the new lens or to make a statement about it-- sort of a crown jewel concept. In addition, even if they're trying to charge what the market will bear, the price point at introduction would be based on a guess of theirs; the optimal price point in terms of profit for them may be different.

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