Can Pentax double its sales in one year -- the goal of its President

Started Jul 17, 2012 | Discussions thread
Tom Lusk Senior Member • Posts: 1,553
Re: Can Pentax double its sales in one year -- the goal of its President

A couple of your points ring true based on the June Digital Camera magazine I've just finished reading.

This is a U.K. publication and apparently widely read.

The absence of Pentax products shown throughout is noteworthy.

There is a comparison-type review of eight manufacturers' (including Pentax) wide angle products. The Pentax 12-24 finished last in terms of value, though - it's the most expensive but doesn't deliver on performance.

The retailers that have splashy ads don't seem to know that Pentax exists. All current Canon and Nikon top dogs are well promoted. Wex Photographic's ad has Canon and Nikon well represented, along with some Olympus, Fuji Sony and a miniscule Pentax WG-2 that you have to search for. Looking for Pentax ads is akin to playing "Where's Waldo?"

Fujifilm takes top prize for promotional effort, though. Their two, full page glossy ads show they are serious about marketing.

Post (hide subjects) Posted by
Keyboard shortcuts:
FForum PPrevious NNext WNext unread UUpvote SSubscribe RReply QQuote BBookmark MMy threads
Color scheme? Blue / Yellow