Can Pentax double its sales in one year -- the goal of its President

Started Jul 17, 2012 | Discussions thread
rogerstpierre Veteran Member • Posts: 3,967
Re: Can Pentax double its sales in one year -- the goal of its President

That's an honest goal, and not that far out of reach IMO. What Pentax needs to do is to increase product visibility, i.e. have cameras on store shelves, especially big-box stores. Step #1 was to even the competition, check. Step#2 step up the marketing dept, check ? Step 3, beaf up distribution, hummm ?

I always check flyers / junk mail for the various camera resellers (Best Buy, Lens & Shutter, etc.), and guess what... not one camera in any flyers, all dominated by Canon and Nikon, so how can Pentax sell cameras if no one know they even exist ! That's what Pentax need (and does I think) to work on. Put Pentax back into the flyers, back on store shelves, and guess what, the sales will go up, double in one year if they can manage that !

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Roger

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