Pentax lens prices back up again.

Started Jun 19, 2012 | Discussions thread
skeys Veteran Member • Posts: 3,191
It's an absolutely brilliant marketing scheme...

brandrx wrote:

This is getting outright confusing ...

Hey, Ron...
Perhaps "confusing" is exactly what Pentax wants for lens prices in the USofA.
So here's my take on the Pentax pricing scheme:

Raise prices to the point lenses don't sell, wait awhile, then lower the prices. If lenses don't sell quickly at the lower prices, raise the prices back up. Repeat this a few times until lowered lens prices result in lots of lens sales within 7-10 days of the prices being lowered.
We are Pentax's Pavlov experiment.

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