After all, the OM-D sensor is Panasonic and ..

Started Apr 30, 2012 | Discussions thread
Brian Mosley Forum Pro • Posts: 20,709
Re: As a fan of this format, I hope...

bobn2 wrote:

Amin Sabet wrote:

Jun2 wrote:

Panasonic senor is very competitive. M4/3 is very close to performance of APS sensors from Sony and Canon. I don't think they can do better for Olympus, at least not by much.

Even if Panasonic can make the best sensors, they don't have to give their best sensors to their competitor Olympus. In addition, they can charge Olympus very high prices for their best sensors.

This is very silly thinking. Panasonic sensors area made by Panasonic Industrial Company. Panasonic cameras are made by Panasonic AVC Network Company. They are different companies, though part of the same conglomerate. Panasonic Industrial Company is one of the largest electronic component suppliers in the world, and supplies electronic components to every camera manufacturer. It has its own accounts, profit centres and so on. If its many customers were to start thinking that they were disadvantaged with respect to Panasonic companies, they would go elsewhere, as would and could Olympus if it felt that.

This is sloppy logic Bob, the signs are that Olympus did exactly that - went elsewhere.

It is not as though there are not many sensor companies that would not want the business. For instance, Aptina made a 16MP APS-C sensor, probably to bid for Nikon business, which has never been used. Very likely Sony would be happy to oblige, or ST or Toshiba (who do Fuji's) or who knows.

Exactly, and competition is good for those of us using m4/3rds.

Any of these would make a sensor to order if paid to do it. The point of going with Panasonic is that they share costs because it is mutually beneficial to do so .

It certainly benefits Panasonic to have the extra volume - but there must be a number of competitive factors in the balance.

The most likely reason that Olympus hasn't had access to some of the more recent Panasonic sensors is most probably simply that the company wasn't willing to pay a share of the R&D costs.

What evidence do you have for this, beyond wishful thinking?

Panasonic AVC did, and why should they 'share' the sensor they paid for with a company that didn't pay? That would be the same with any custom developed part from any supplier - if the customer pays the R&D it is 'their' design, so far as other customers are concerned.

I don't think that's the way it works bob. If you buy a product (or a million copies, covering the cost of R&D) you don't get to 'own' the design.

Thus I agree with Brian that it is best for the system as a whole if Olympus has an option besides Panasonic.

Olympus will always have had options, if they were willing to pay for them.

Yes, and it looks like other options may at last be giving better value for them (and us!)


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