After all, the OM-D sensor is Panasonic and ..

Started Apr 30, 2012 | Discussions thread
bobn2 Forum Pro • Posts: 55,401
Re: As a fan of this format, I hope...

Amin Sabet wrote:

Jun2 wrote:

Panasonic senor is very competitive. M4/3 is very close to performance of APS sensors from Sony and Canon. I don't think they can do better for Olympus, at least not by much.

Even if Panasonic can make the best sensors, they don't have to give their best sensors to their competitor Olympus. In addition, they can charge Olympus very high prices for their best sensors.

This is very silly thinking. Panasonic sensors area made by Panasonic Industrial Company. Panasonic cameras are made by Panasonic AVC Network Company. They are different companies, though part of the same conglomerate. Panasonic Industrial Company is one of the largest electronic component suppliers in the world, and supplies electronic components to every camera manufacturer. It has its own accounts, profit centres and so on. If its many customers were to start thinking that they were disadvantaged with respect to Panasonic companies, they would go elsewhere, as would and could Olympus if it felt that. It is not as though there are not many sensor companies that would not want the business. For instance, Aptina made a 16MP APS-C sensor, probably to bid for Nikon business, which has never been used. Very likely Sony would be happy to oblige, or ST or Toshiba (who do Fuji's) or who knows. Any of these would make a sensor to order if paid to do it. The point of going with Panasonic is that they share costs because it is mutually beneficial to do so . The most likely reason that Olympus hasn't had access to some of the more recent Panasonic sensors is most probably simply that the company wasn't willing to pay a share of the R&D costs. Panasonic AVC did, and why should they 'share' the sensor they paid for with a company that didn't pay? That would be the same with any custom developed part from any supplier - if the customer pays the R&D it is 'their' design, so far as other customers are concerned.

Thus I agree with Brian that it is best for the system as a whole if Olympus has an option besides Panasonic.

Olympus will always have had options, if they were willing to pay for them.

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