Very few professionals will change from Canon to Nikon

Started Mar 27, 2012 | Discussions thread
BadBeta Regular Member • Posts: 454
Re: Sitting on the fence - for a while

Yes something like a 500/4.0 does seem crazily expensive when you compare it to the cost of a car. But the difference is that the 500/4.0 is virtually hand made by a small number of extremely skilled people and in very small quantities and cars are manufactured in thousands, if not even hundreds of thousands, for many models.

In some ways it's more like buying an expensive watch and it's easy to spend $10,000 on one of those, even without it containing any precious metals or jewels.

I think the entire premise that the price asked is attached to manufacturing cost is wrong. The price asked is whatever Canon thinks will maximize their overall profit. Manufacturing cost only enters the picture if it is higher than people are willing to pay. Luxury watches are actually a good examples of that - that segment is more about brands and marketing than anything else.

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