So what is the trend that Brides like these days?

Started Feb 4, 2012 | Discussions thread
Suntan Veteran Member • Posts: 5,807
Have any of you…

Have any of you guys paid marketing research firms to actually do a full analysis of your markets?

I work in new product development of consumer retail products, which really has a lot of similarities to photography as far as targeting your product to the changing desires of a small subset of the public. We often hire specific market research firms to undergo extensive research of a specific market (often including focus groups with competitor’s product on hand for evaluation and comparison, etc.)

The cost is not cheap (up into the 10’s of thousands in a lot of cases) but sometimes the information received can be eye opening in how it makes a person re-think the assumptions they have placed on their market.

I don’t know if a group of competing photographers would be interested in sharing the expense (and thus the competitive insight gained) but perhaps a research study of the local market with cost shared by non-competing principles (a photographer along with a local videographer, a local DJ and possibly a local florist?)


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