highly confidential - Micro Four Thirds info

Started Feb 9, 2012 | Discussions thread
Everdog Veteran Member • Posts: 4,837
Jogger doesn't understand this..

MadsR wrote:

Jogger wrote:

2. Oly are still selling the EP1, EPL1 at fire sale rates.

Everyone is selling old cameras as cheaply as possible... You can buy Canon 1000D here from new at $350, and Nikon D3000 around the same price... And old Sony cameras (2xx whatever) They are not produced any more, so they are sold to get rid of stocks... That is called "the market" (look it up)

If you actually THINK about this...

The E-PL1 has been selling like hot cakes and on the top 10 lists for over a year. Back in May, Olympus has 50% of the mirrorless market in Japan (yes, not even including Panasonic.

If Olympus was trying to clear inventory, it would have been gone 12 months ago.
Clearly Olympus has to make a conscious decision to build that many units.

They made that at a time when mirrorless has a much smaller market share, so they must have known something.
Buying parts at higher volumes make them cheaper.
Small low res LCDs and 3 year old sensors are going to be very cheap.

My bet is the E-PL1 cost less to make than many P&S cameras with new sensors and larger, better LCDs.

So again, because sales have been so high for so long, this is not some "clearing inventory that didn't sell". That is proven false. It is producing a product at a high volume as cheap as possible, to maximize profits and build market share.

The fact that the E-PL1 is still selling so well shows that Olympus did this on purpose.

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