why no body roadmap?

Started Feb 6, 2012 | Discussions thread
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essH Contributing Member • Posts: 850
why no body roadmap?

There's been a lot of speculation recently over what bodies Pentax might or might not produce. We've just seen the latest version of the lens roadmap, but we never see a body roadmap. Why is that?

I can understand some of the commercial reasons why such a thing might not be published (though I'm sure there is one internally), but do they really hold up?

Some might say - if we don't publish a roadmap, we may be able to sell what's in the shops, rather than have people wait for something in the future. Others will say - if we don't publish, we will lose potential customers to other makers.

Let's look at what is in the public domain - we have the Q and now the K-01, but there are big questions over a K-r replacement. Maybe some in Pentax will hope that folk who want a K-r replacement and who have money burning holes in their pockets will buy the K-01, rather than wait and see. Will there be a direct replacement? We simply don't know.

At some stage we will presumably see a K-5 replacement, but I haven't seen much that suggests when.

So, I ask again, why no body roadmap? Why do we not hear (for example) "we are (not) going to offer swivel screens on xxxx range models (within YY years)"?

 essH's gear list:essH's gear list
Pentax K-30 Olympus OM-D E-M10 II Olympus M.Zuiko Digital 45mm F1.8
Pentax K-01 Pentax K-5 Pentax K-r
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