Who is the intended customer of the K-01

Started Feb 3, 2012 | Discussions thread
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andy amos Contributing Member • Posts: 685
Re: Who is the intended customer of the K-01

"BJP: Can you tell us what is the target audience for this camera?

Jonathan Martin: The K-01 is aimed at, first and foremost, the fashion and design market, which we see as a new market for us.

....a Pentax fashion victim camera!
They should issue an ipod slot attachment for the hotshoe!

Actually that statement pretty much puts the camera in perspective for me, at least form the pentax frame of mind

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