2011 Camera Market Shares in Japan

Started Nov 11, 2011 | Discussions thread
MichaelKJ Veteran Member • Posts: 3,466
Re: Olympus versus Sony

The reason Olympus has such a large share of the mirrorless market is that it still hasn’t exhausted its inventory of the outdated E-PL1s, E-PL2 and E-P2. Thus, the reason it is first in sales volume is due to the fact that it is selling heavily discounted outdated models at cut rate prices.

Considering only new models, Oly's best selling E-PL3 configuration is currently ranked 44th in the Japanese BCN ranking of ILC cameras (87,100 yen, $1,123); the top E-P3 configuration is currently ranked 79th (87,600, $1,130) and the top E-PM1 (white double lens) is 93rd (74,200 yen, $957).

Sony’s silver double lens 5N kit is ranked 14th (84,300 yen including tax, $1,087), the black double lens 5N kit is ranked 18th (89,500 yen, $1,154), and the white double lens 5N kit is ranked 34th (84,900 yen).
Nikon's J1 white double lens kit is ranked 18th ($1,062).

I think it is clear that in Japan, Olympus is getting clobbered by the new Sony & Nikon models in the high profit margin $1,000+ mirrorless market.


 MichaelKJ's gear list:MichaelKJ's gear list
Sony RX100 III Olympus PEN E-PL1 Olympus OM-D E-M5 +1 more
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